Watch out, Barbiecore. A bolder, richer shade is here to steal the spotlight: Pantone's 2023 Color of the Year, Viva Magenta—and it's actually a perfect fit for your pet.
Viva Magenta is a hybrid color that blends sultry maroon with a vivacious red and a splash of plum. It's a deep shade, that's for sure, but it might just be deeper in meaning and message:
"Brave and fearless, [Viva Magenta] is a pulsating color whose exuberance promotes optimism and joy," Pantone said in a press release. "Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint."
And if we might add, it's a shade that speaks to the spirit of our pets: They're bold (especially when they try to sneak a bite of our people food—nice try!). They're fearless (like that time they tried to go toe-to-toe with the neighbor's cat—is your nose OK?). And they bring immense joy into our lives (enough said). So, naturally, they deserve to be decked out in a color that's not only on-trend but represents exactly who they are.
From jackets and bandanas to comfy beds and sofas, here are all the ways pet parents—like you—can incorporate Viva Magenta into your pet's life.
Viva Magenta Pet Apparel
Get the Look:
Frisco Colorblock Adventure Insulated Parka ($24)
- Faux fur-trimmed hood
- Plush fleece lining
- Water-resistant exterior
- Machine washable
- For dogs and cats
- Available in seven sizes (XS to XXXL)
GF Pet Winter Sailor Parka ($51)
- Neon orange trim for extra style points
- Vegan fur-trimmed fleece hood
- Deep faux pockets
- Water-repellent
- Machine washable
- For dogs
- Available in six sizes (XXS to XL)
Blueberry Pet Classic Cable Knit Personalized Sweater ($28)
- Soft, wool blend sweater
- Personalize it with embroidery
- Machine washable
- For dogs
- Available in seven sizes (10-inch to 22-inch)
Frisco Fall Floral Personalized Bandana ($14)
- Made of lightweight, comfy polyester
- Personalize it with your pet's name
- Machine washable
- For dogs and cats
- Available in three sizes (S, M, L)
Found My Animal Adjustable 7-Foot Ombre Rope Leash ($14)
- Marine-grade rope with lockable carabiner
- Transform into hands-free leash via O-rings
- Hand-dyed in Brooklyn, NY
- For dogs and cats
- Available in three sizes (S, M, L)
Viva Magenta Pet Home Decor
Get the Look:
Aspen Pet Self-Warming Bolster Bed ($20)
- Faux lamb wool with corduroy
- Interior layer reflects pet's body heat
- Lightweight for easy transportation
- Machine washable
- For dogs and cats
- Available in two sizes (19-inch, 30-inch)
Pendleton National Park Pillow Bed ($105)
- Non-pill polar fleece side keeps pet warm
- Cotton canvas quilting side keeps pet cool
- Portable and easy-to-pack
- Machine washable
- For dogs and cats
- Available in two sizes (M, XL)
Enchanted Home Pet Romy Sofa Bed ($150)
- Ultra-plush upholstery
- Removable, machine-washable cover
- Handy toy storage pocket
- For dogs and cats up to 10 pounds
P.L.A.Y. Pet Lifestyle & You Teepee Tent Bed ($64)
- 100 percent all-natural cotton canvas
- Comes with interior cushion with detachable cover
- Cover and cushion machine washable
- For dogs and cats
More On-Trend Pet Clothes:
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