Witchcraft is having a moment. Although the supernatural practice traces its origins to the very roots of human history, it’s cast a strong spell over Millennials and Gen Zers. So, what do we want to do with these powers? Add a little magic to our pet’s life, of course. And it’s never been easier thanks to pet supplies that invoke the fun, fantasy and fashion of the occult.
Think it’s all a bunch of hocus pocus? Here’s what the experts say about the witch revival—and how your pet can get in on this enchanting trend during Halloween and beyond.
Why Witches? Pop Culture’s Super-sized Appetite for the Supernatural
For proof that witches are riding again, look no further than social media. On TikTok—or as the community’s coven calls it, #witchtok—influencer witches live-stream spell casting, tarot readings, crystal demonstrations and more. On Instagram, the hashtag “#witchesofinstagram” has over 7 million posts, and the #witch hashtag has racked up more than 15 million posts.
While ancient rituals and 21st-century technology may seem at odds, witchcraft and social media have a certain synergy. By making the practice accessible and open-ended, platforms such as TikTok and Instagram are in line with the occult’s counter-culture approach to religion and spirituality.
“The movement is changing by the minute before our eyes and we can be a part of it. This is why it's rising in younger generations,” says Jason Myers, a practicing witch and founder of pagan metal band Icarus Witch. “The inclusivity, transparency and accessibility are making this an attractive alternative to young seekers who wish to expand their consciousness and enjoy a more fulfilling sense of spirituality.”
As a nature-centered practice, witchcraft also offers a timely, much-needed connection to the natural world in a digital age.
"The long history of the craft can bring a deep sense of belonging on this earth, in which disconnection and discord is growing every day,” says Marieke Lexmond, a practicing pagan and author of “The Madigan Chronicles,” a six-book series about three generations of witches.
And then there’s the aesthetic appeal of coven culture. Ever since Morticia Addams slinked across the screen in her signature form-fitting sheath, pop culture has been fascinated by fashion-forward witches. The spell is still going strong with reboots of such ‘90s classics as “The Craft,” “Charmed” and “Sabrina the Teenage Witch.”
“From a style standpoint, the witch vibe is especially alluring,” says Victoria Thomas, a fashion reporter and former author of Cosmopolitan’s “The Bedside Astrologer.” “Its expression varies. Some are drawn to the dryad, wood-spirit sprite aspect, with flowy, fluffy, earth-tone garments. By contrast, a Gothic interpretation is also popular, and has long been my favorite.”
Clearly, the cauldron is calling.
Our Favorite Witch-Inspired Pet Products
While your pet may not know why you’ve started rocking a corset or clutching crystals, that doesn’t mean they can’t get in on the witchy fun, on Halloween day or every day. Dress your pup pack up in dog witch costumes and create a canine coven no one can resist. Or help your cat release their inner demons with their very own grimoire (that they can scratch and kick ‘til their heart’s content). Whether you’re a tarot card-carrying modern witch or you dabble in divination, these cat and dog witch costumes and toys are sure to charm.
Disney by Chewy Hocus Pocus' Sanderson Sisters Dog Toys
This Halloween, you don’t have to light the black flame candle to meet the Sanderson Sisters. Simply treat your pup to this three-piece plush set featuring the beloved “Hocus Pocus” witches! Complete with built-in squeakers, Winnie, Sarah and Mary will put a spell on playful pets (and their nostalgic humans).
Disney by Chewy Hocus Pocus Plush Cat Toys with Catnip
Not everyone, of course, is a fan of the Sandersons. After the sisters transformed Thackery Binx into an immortal black cat, they earned an enemy for the ages. Your own feisty feline will enjoy this three-piece plush toy set, infused with catnip for added fun and mental stimulation.
Disney by Chewy Hocus Pocus' Mary's Vacuum Teaser Cat Toy
As Mary Sanderson learned, a vacuum cleaner isn’t a great substitute for a broomstick, but it does make for a fun cat toy. Although the cord made flying difficult, it will delight kitties as they run “amok amok amok” and bat Mary to and fro.
Frisco Monster Book and Candle Plush Squeaky Dog Toys
Double, double, toil and trouble. Puppies play and then they snuggle! This two-piece squeaky set features an otherworldly spellbook and coordinating candle. Stuffed with squeakers and crinkle paper, they’ll make for an enticing game of fetch, while the super-soft texture is ideal for naptime cuddles.
Frisco Midnight Witch Cat and Dog Witch Costume
On a witch-hunt for your pet’s Halloween costume this year? Look no further. This shimmery one-piece cat and dog witch costume is complete with a flouncy tulle skirt, metallic accents and supernatural sass. Available in six sizes, it features adjustable hook-and-loop fasteners at the neck and belly for a cozy fit. Sizes XS-XXL.
Starting at $14.99
Frisco Iridescent Cat and Dog Witch Costume
For a creepier (and crawlier) cat and dog witch costume, consider this ensemble with serious spidey sense. The iridescent top features a statement spider accent, while the tiered tulle skirt has intricate cobweb details. Sizes XS-XXL.
Starting at $14.99
KONG Halloween Wild Knots Bear
Something wicked this way comes—wickedly cute, that is! One of our favorite tug toys is all dressed up for Halloween. Perfectly plush on the outside, the Wild Knots Bear has a durable, knotted rope “skeleton” that dogs love to chew and pull. A squeaky adds to the fun, and no stuffing makes for less mess.
- Your Ultimate Guide to Celebrating Halloween With Pets
- Disney Dog Costumes for a Magical Halloween
- Frightfully Cute Felines: How to Choose the Best Pet Halloween Costumes for Cats
- Pet Halloween Accessories for Dogs and Cats Who Don’t ‘Do’ Costumes
- 5 DIY Halloween Couples Costumes for You and Your Pet (Because You’re #RealtionshipGoals)