Witchcraft is here to stay—and we wouldn't have it any other way.

Although the supernatural practice traces its origins to the very roots of human history, it’s cast a strong spell over Millennials and Gen Zers. So, what do we want to do with these powers? Add a little magic to our pet’s life, of course. And it’s never been easier thanks to pet supplies that invoke the fun, fantasy and fashion of the occult.

Think it’s all a bunch of hocus pocus? Here’s what the experts say about the witch revival—and how your pet can get in on this continued enchanting trend during Halloween and beyond.

Why Witches?

For proof that witches are riding again (and show no signs of slowing down), look no further than social media. On TikTok—or as the community’s coven calls it, #witchtok—influencer witches live-stream spell casting, tarot readings, crystal demonstrations and more. Here, the hashtag amasses a staggering more than 29 billion views (yes, you read that right!). While over on Instagram, the hashtag “#witchesofinstagram” has nearly 9 million posts (up about 2 million since last year), and the #witch hashtag has racked up nearly 18 million posts (up from last year's more than 15 million posts).

While ancient rituals and 21st-century technology may seem at odds, witchcraft and social media have a certain synergy. By making the practice accessible and open-ended, platforms such as TikTok and Instagram are in line with the occult’s counter-culture approach to religion and spirituality.

“The movement is changing by the minute before our eyes and we can be a part of it. This is why it's rising in younger generations,” says Jason Myers, a practicing witch and founder of pagan metal band Icarus Witch. “The inclusivity, transparency and accessibility are making this an attractive alternative to young seekers who wish to expand their consciousness and enjoy a more fulfilling sense of spirituality.”

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As a nature-centered practice, witchcraft also offers a timely, much-needed connection to the natural world in a digital age.

"The long history of the craft can bring a deep sense of belonging on this earth, in which disconnection and discord is growing every day,” says Marieke Lexmond, a practicing pagan and author of “The Madigan Chronicles,” a six-book series about three generations of witches.

Our Favorite Witch-Inspired Pet Products

While your pet may not know why you’ve started rocking a corset or clutching crystals, that doesn’t mean they can’t get in on the witchy fun on Halloween day—or every day.

Dress your pup pack up in dog witch costumes and create a canine coven no one can resist. Or help your cat release their inner demons with their very own grimoire (that they can scratch and kick ‘til their heart’s content).

Whether you’re a tarot card-carrying modern witch or you dabble in divination, these cat and dog witch costumes and toys are sure to charm.