Whether you’re planning your next big hiking trip or already dreaming up possible themes for your pet’s birthday, you’ll have plenty of on-trend apparel and accessories to choose from this year. That’s because the top pet fashion trends for this spring and summer range from high-performance activewear (what we call High-Performance ’Fits) for pets who love exploring the outdoors, to Joycore, a trend that encourages dressing your pet for all their milestones (and we mean “all”—big and small!).
Ahead, Chewy Design and Trend Manager Ann-Margaret Kim dishes on the top spring and summer fashion trends for pets, which also include Retro Playwear and Adventurous Apricot, the color of the year for pets. Oh, and bonus? Some of these pet trends reflect human fashion trends, too—which means more opportunities to twin with your pet.
High-Performance ’Fits
High-Performance ’Fits is outdoor wear that is “purposeful, functional and innovative,” Kim says. Perfect for the more adventurous bunch, its hallmarks are protection and comfort. "Each item was designed with purposeful functionality to address a more inclusive, overall fit, which supports freedom of movement and comfort while staying stylish whilst out and about," adds Kim.
Think sleek, monochromatic wind-resistant and water-resistant outerwear (like the Frisco coat seen above, which also boasts a removable hood and adjustable sleeves) that’ll keep your pet warm and dry from ever-changing outdoor elements; and lightweight, soft-to-the-touch cooling apparel (like the Frisco UPF 30+ colorblock playsuit) that protects them from the harsh sun rays and keeps them cool when the heat is just too hot to handle, Kim says.
High-Performance ‘Fits apparel also features thoughtfully chosen colors to help keep pets visible and safe while at play.
Here are our favorite High-Performance ’Fits for pets:
Retro Playwear
For pets and pet parents alike, this year is all about embracing vintage trends, including retro prints like floral prints pulled straight from the ‘60s and ’70s, and rich, jewel tones-hued stripes à la the ’90s (which, yes, is also seeing a resurgence).
"We have created new, retro-inspired florals in bright colors, with a fun take on tropical-style prints,” Kim says. One of Kim’s retro favorites is the Frisco retro floral knit dress (seen above), which boasts a playful ruffled skirt; a soft and lightweight machine-washable fabric; and an elastic waist for ultimate comfort and easy on/off.
And for fans of the ’90s, the Frisco funnel neck playsuit comes in a blue-and-pink striped design and is made with a stretchy fabric for the rowdiest of tug-of-war sessions. “The new onesie style of playwear brings style and comfort together in a new fun way,” says Kim.
Shop our favorite Retro Playwear outfits:
Joycore
As pet parents, of course we celebrate our pets’ birthdays or Gotcha Days, but many of us also go the extra mile celebrating mini milestones, like handling their first vet visit like a champ. (And we're not alone: According to the Pinterest Predicts report, 2024 is the year of celebrating “tiny triumphs.”) The Joycore fashion trend taps into the myriad ways we celebrate our pets, from birthdays to mastering their first "sit," and offers up an outfit or accessory for every occasion.
“Our goal for Frisco is to outfit for celebrations, paw-parties and those fun Instagrammable moments,” Kim says. “We took a more modern approach to color, applying more inclusive colors across the styles to pertain to both boys and girls.”
Some Joycore favorites include Frisco’s totally appropriate and oh-so-adorable “Celebrate!” T-shirt, which features a confetti-tossing lion wearing a pastel-hued ruffled collar; and the plushy, pom-pom-rimmed cupcake party hat and multicolored, ruffled tulle collar combo for cats.
Shop these and our other Joycore favorites:
Adventurous Apricot
Great news for those of us already dressing in Pantone’s Color of the Year, Peach Fuzz: Pet clothing will boast a fairly similar on-trend hue this year. Dubbed Adventurous Apricot, the color is a light peach hue that pairs well with citrus tones.
Adventurous Apricot is “not only versatile in different tones and execution, but the color also helps to embrace the warm feelings of comfort” and “offers a playful, warming approach to color combinations for 2024,” she adds. “This year's [color] trend brings us back to striving for a peaceful connection to nature and humanity, to restore our souls and spread happiness in the world.”
One of our favorite accessories that features Adventurous Apricot is the Frisco UPF 45 watercolor bucket hat, which also helps keep your pet cool and shaded from UV rays.
Shop more Adventurous Apricot apparel:
More ways to have a fun and safe summer:
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